Cookie Policy
Last Updated: 25 April 2026
Cookie Policy
WPCrafters — Tharwa Consulting Pvt. Ltd. Effective date: 3 May 2026 Last reviewed: 3 May 2026
1. What are cookies
Cookies are small text files that a website places on your device — computer, tablet, or smartphone — when you visit it. They are stored in your browser and sent back to the originating website on your return visits, or to any third-party service whose code appears on that page. Cookies serve a wide range of purposes: some are strictly necessary to make a website function (remembering your session or preferences), while others collect information about how visitors interact with a site so its owner can improve performance and usability. Cookies do not contain executable code and cannot carry viruses; they can, however, uniquely identify your browser or device to the services that set them, which is why transparency about their use matters.
2. Who we are
This Cookie Policy applies to the website wpcrafters.in ("the Site"), a brand operated by Tharwa Consulting Pvt. Ltd., a company incorporated in Karnataka, India. When we say "we," "us," or "our" in this policy, we mean Tharwa Consulting Pvt. Ltd. and its WPCrafters brand.
| Legal entity | Tharwa Consulting Pvt. Ltd. |
| Website | wpcrafters.in |
| Registered office | Bangalore, Karnataka, India |
| Contact | hello@wpcrafters.in |
3. Cookies we use
We use a small, defined set of analytics cookies only. The table below lists every cookie currently set on this Site, who sets it, why, and how long it persists on your device. We do not use cookies for advertising, profiling, or any purpose beyond what is described here.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the Site. | Analytics | 2 years |
_ga_CP1DS39VJC | Google Analytics | Used by Google Analytics to persist session state and distinguish analytics sessions for this specific GA4 property. | Analytics | 2 years |
_gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the Site. Resets every 24 hours. | Analytics | 24 hours |
_clck | Microsoft Clarity | Persists the Clarity user ID and preferences, unique to that Site, on the browser. Ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | Analytics | 1 year |
_clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | Analytics | 1 day |
MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites. Used for analytics and other operational purposes by Microsoft and its Clarity service. | Analytics | 1 year |
4. What we do not do
We want to be explicit about the boundaries of our cookie use:
- We do not sell, rent, or otherwise transfer your personal data — including data derived from cookies — to any third party for commercial gain.
- We do not use advertising cookies or tracking pixels of any kind. No retargeting, remarketing, or behavioural ad campaigns are run from or through this Site.
- We are not part of any third-party advertising network. No demand-side platforms, ad exchanges, or programmatic advertising infrastructure have access to data collected via this Site.
- We do not use cookies to build individual user profiles for purposes other than aggregate site analytics.
5. Third-party services & links
Our Site uses Google Tag Manager to load analytics scripts, which in turn deploys Google Analytics 4 and Microsoft Clarity. These services are operated by third parties — Google LLC and Microsoft Corporation respectively — and their cookie and data-processing practices are governed by their own privacy policies, which we encourage you to review:
- Google Privacy & Terms — covers Google Analytics & Google Tag Manager
- Microsoft Privacy Statement — covers Microsoft Clarity & MUID
- Microsoft Clarity Privacy Policy — specific to Clarity session recording
Our Site may contain links to external websites. We are not responsible for the cookie or privacy practices of those sites and encourage you to read their policies independently.
6. Your choices
You have the right to accept, decline, or delete cookies at any time. Because we do not yet operate a cookie-consent banner, the most reliable way to control cookie usage on this Site is through your browser's built-in settings:
| Browser | Path |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies |
Please note that disabling or deleting analytics cookies will not prevent you from using the Site; however, it will limit our ability to understand aggregate visitor behaviour and improve the Site accordingly.
You may also opt out of Google Analytics data collection specifically by installing the Google Analytics Opt-out Browser Add-on. For Microsoft Clarity, you can opt out via Microsoft's privacy controls.
7. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in applicable law, or in our business practices. When we make material changes, we will update the "Last reviewed" date at the top of this page. We encourage you to check this page periodically to stay informed. Continued use of the Site after any changes are posted constitutes your acknowledgement of the revised policy.
8. Contact us
If you have questions about this Cookie Policy, the cookies we use, or how your data is handled, please reach out to us. We aim to respond to all queries within 5 business days.
WPCrafters — Tharwa Consulting Pvt. Ltd. hello@wpcrafters.in
© 2026 Tharwa Consulting Pvt. Ltd. All rights reserved. · wpcrafters.in
Return to WPCrafters India