Is your practice losing clients online?
Enter your numbers below. See what's at stake.
Your practice
WHAT'S AT RISK
Without a website, you could lose ₹3,60,000 in new business this year — your ₹75,000 investment pays back in just 3 months.
Estimates assume a portion of online searches result in lost enquiries. Actual results vary by practice type and location.
Let's build your site →What these numbers mean for your practice
Clients at risk / year
This is the number of referral clients who search your firm online before calling — and may choose a competitor if they find no website. It is calculated as your monthly referral clients multiplied by the percentage who search online, annualised.
Revenue at risk / year
This multiplies your clients at risk by your average fee per client. It represents the annual revenue your practice could be losing to competitors who have a professional online presence.
Return on investment
This compares your annual revenue at risk against the ₹75,000 Year 1 investment. An ROI above 100% means the website pays for itself within the year. Above 300% means every rupee invested returns four rupees in protected revenue.
Payback period
This is how many months it takes for the revenue protected by your website to cover the ₹75,000 investment. A payback period under 6 months is considered strong for a professional services investment.
These estimates assume that clients who search online and find no website may choose a competitor instead of calling anyway. In practice, some will still call. Treat these numbers as a conservative indicator of risk, not a guarantee of outcome.
What ICAI's 2026 ethics update means for CA firms
ICAI has regulated how Chartered Accountant firms present themselves publicly for decades. Its website guidelines have permitted members and firms to maintain websites since 2001, while advertising and professional communications remained subject to clear restrictions. Many firms still built their practices mainly through referrals and word of mouth.
The revised 13th Edition Code of Ethics, applicable from 1 April 2026, broadens flexibility around advertisement and website content. It does not legalise CA firm websites for the first time. Firms can use a factual, professional website within ICAI guidelines, while misleading claims and comparative advertising remain restricted.
Firms that invest consistently in their digital presence can build a compounding advantage. A website built today starts accumulating search visibility, client trust, and online credibility while competitors wait. The calculator above shows what delaying that investment can cost in revenue terms. The 2026 update expands how firms can communicate online, but lasting credibility still depends on maintaining a useful, professional website.